Communications & Marketing provides guidance for meeting a variety of college and department communication and promotional needs.

Resources

someone taking a photo of the augusta university arch with words that says a legacy like no other
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Advertising

Want to promote your college or new program? Our team coordinates all advertising creative and media placement in order to ensure the best outcomes.

advertising
two girls looking at a book with the words brand guidelines january 2023 on the top
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Brand Guidelines

Communicate on behalf of Augusta University with consistent, memorable work that captures the essence of our institution.

brand
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Broadcasting

Broadcasting media allows our stories to be told to a wider audience and on a national scale through streaming and televised content.  

broadcast 
people standing in a clothing store with a sign behind them that says jaguars roar like no other
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Events

Ensure people know about your event and important date-driven information with our streamlined web calendar.

events
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Internal Emails

Have a message that needs to be sent to the campus community?

emails
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Jagwire

Have a story that you'd like to see in the university's official news outlet?

jagwire
people sitting outside
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Media (External)

Before you visit campus for reporting or photography, review Augusta University’s media policies on campus access.

media
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Photography

C&M oversees and updates a photography database. Download, share, and show the world what’s happening on and around campus.

photography
two people taking a selfie
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Social Media

Want to get the word out on official social media channels?

social
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Templates

Pre-designed, branded templates for PowerPoints, flyers, forms, letterhead and more are available for your use.

templates
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Video

We work together with you, the content expert, using our video expertise to create an effective and quality video that will meet your needs. 

video
 

Advertising

Our team coordinates all advertising creative and media placement in order to ensure the biggest bang for your buck. Check out our media buy form. 

Advertising Guidelines Media Buy Form

Brand Guidelines

Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.

For brand guidelines, contact Communications & Marketing team.

Brand Usage

Broadcasting

Broadcasting media allows our stories to be told to a wider audience and on a national scale through streaming and televised content.  Whether it is graduation or an NCAA championship broadcasting and livestreaming our events provide a platform to highlight what makes Augusta University a place where our stories come to life.

Our institution is a leader in the field of broadcasting events providing a unique opportunity for our students to receive hands on experience producing directing and filming high-profile events.  We focus on high profile events for the university such as commencement and live athletic events.  We lead the Peach Belt conference in producing live athletic events and have hosted multiple championship tournaments.  We recently upgraded to a state-of-the-art production facility with network level capabilities. Our students receive a one-of-a-kind opportunity to participate and enhance their media skills in creating world-class video productions.  
 

Guidelines

Events

Events should be submitted to the university calendar.

Events in the official university calendar are included in our Jagwire Events Weekly email, which goes out every Monday. Requests for photo and social media coverage of events are approved at the sole discretion of C&M. Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.

Calendar Submit an Event

Internal Emails

Have a message that needs to reach a large number of people?

Messages from the president, provost and executive leadership to thecampus community can be edited and distributed by Communications & Marketing. For help, submit a communications request.

Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department. For contacts in those offices or if you’re sending to external audiences, visit our email and newsletters help page.

Event information and administrative updates are publicized through the university’s calendar, weekly events email and Jagwire, our news and information website.

Jagwire

Communications & Marketing is the official spokesperson for the university and has overall accountability for news published or disseminated on behalf of the university.

Jagwire is the official newsroom of the university and its content is intended to appeal to the entire campus as well as external audiences. Web Services can assist with creating custom news feeds or unique news presentations for your website that will leverage web content from Jagwire and the university calendar.

Colleges and units within Augusta University are encouraged to leverage their own newsletters and social media to share news that is relevant to their audiences only. When evaluating the appropriate placement of news items from your unit, keep in mind the following distinctions:

What’s newsworthy for Jagwire?

  • Stories that have impact to the entire campus community
  • Align with the university’s top-tier priorities
  • Timely or “evergreen”
  • New or unusual
  • Human interest

 

Media

Submissions are vetted for newsworthiness, timeliness and impact. The release or publication of news items are at the sole discretion of our team of media professionals.

Media releases are selected that promote top-tier priorities.

Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage. Submit a request for a press release by emailing mediarelations@augusta.edu

Need on-call numbers and information?

  • For Augusta University Media
    • Reporters can reach a member of the university media relations team 24 hours a day, seven days a week with our on-call number: 706-522-3023
  • For AU Health Media
    • 706-715-3409

 

Request Media Assistance Experts List Media GuideOpen Records Request

Photography

C&M oversees and updates a photography database. Download, share, and show the world what’s happening on and around campus. Build your content with our easy and free galleries.

Always contact the C&M staff for any questions or concerns about using university photography.

Photography Guidelines

Social Media

If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at socialmedia@augusta.edu.

We encourage you to send content to socialmedia@augusta.edu rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.

Social Media Guidelines

Templates

A full list of approved university and health system templates can be found on our brand site.

For business cards, printed letterhead, rack cards, brochures and other templates, please work with printing_services@augusta.edu.

For poster presentation templates, contact Augusta University’s technical illustrator at rhpowell@augusta.edu or (706) 667-4457.

C&M must approve all printed materials. Final drafts can be sent to marketing@augusta.edu.

Flyer Templates PowerPoint Templates Agenda Templates

Video

Our mission is to enhance the brand of Augusta University, leverage opportunities to advance our research, and educational missions, and to support our institutional partners’ implementation of their strategic initiatives through all communications and marketing activities.

We work together with you, the content expert, using our video expertise to create an effective and quality video that will meet your needs. 

 

Video Team Approach

Submit Requests

After reviewing our guidelines and provided resources, if you still need help, submit a request below:

Communications & Marketing Project Request

If you need Web Services support or have a request for AU Health's Communications and Marketing team, please use the following links:

Web Services Request

AU Health Request