Communications & Marketing Work Requests

Our team coordinates all advertising creative and media placement in order to ensure the biggest bang for your buck. Check out our media buy form. 

Advertising Guidelines Media Buy Form

Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.

Brand Guidelines Brand Usage

Events

Events should be submitted to the university calendar.

Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.

Requests for photo and social media coverage may be made through our office. Please note such promotion is at the sole discretion of C&M.

Calendar Submit an Event

Have a message that needs to reach a large number of people?

Messages from the president, provost and executive leadership to the university and health system community can be edited and distributed by Communications & Marketing. For help, submit a communications request.

Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department. For contacts in those offices or if you’re sending to external audiences, visit our email and newsletters help page.

Event information and administrative updates are publicized through the university’s calendar and Jagwire, our news and information website.

Communications & Marketing is the official spokesperson for the university and has overall accountability for news published or disseminated on behalf of the university and its affiliated entities.

Jagwire is the official newsroom of the university. The resource commitment needed to maintain and populate a news site is large, and most colleges and units are not equipped with the resources required to produce the quantity of content needed for an independent news site. Therefore, news sites specific to a college or unit are permitted only under the following conditions:

• A communications specialist is embedded within college or unit
• Communications needs are frequent (three or more items of original news/information will be posted to the site per week)
• College or unit has established internal newsletter and/or email blasts for which it is regularly producing content
• Content created for the news site is unique: not currently duplicated or housed on other portions of the university website
  
  

For those units that don’t meet the above criteria, C&M can assist with creating custom news feeds or unique news presentations for your website that will leverage existing web content, primarily from Jagwire and the university calendar. Please consult with a member of our web team for more information.

Jagwire and unit-level news platforms have different audiences and purposes. When evaluating the appropriate placement of news items from your unit, keep in mind the following distinctions:

Submissions are vetted for newsworthiness, timeliness and impact. The release or publication of news items are at the sole discretion of our team of media professionals.

Media releases are selected that promote top-tier priorities.

Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage.

Request Media Assistance Experts List Media Guide

C&M oversees and updates a photography database. Download, share, and show the world what’s happening on and around campus. Build your content with our easy and free galleries.

Always contact the C&M staff for any questions or concerns about using university photography.

Photography Guidelines

If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at socialmedia@augusta.edu.

We encourage you to send content to socialmedia@augusta.edu rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.

Social Media Guidelines

A full list of approved university and health system templates can be found on our brand site.

For business cards, printed letterhead, rack cards, brochures and other templates, please work with printing_services@augusta.edu.

For poster presentation templates, contact Augusta University’s technical illustrator at rhpowell@augusta.edu or (706) 667-4457.

C&M must approve all printed materials. Final drafts can be sent to marketing@augusta.edu.