Communications & Marketing helps to develop an institution like no other. We aim to assist the campus community in implementing the following guidelines.


someone taking a photo of the augusta university arch with words that says a legacy like no other
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Want to promote your college or new program? Our team coordinates all advertising creative and media placement in order to ensure the biggest bang for your buck.

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Brand Guidelines

Communicate on behalf of Augusta University with consistent, memorable work that captures the essence of our institution.

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Ensure people know about your event and important date-driven information with our streamlined web calendar.

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Internal Emails

Have a message that needs to be sent to the campus community?

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Have a story that you'd like to see in the university's official news outlet?

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Media (External)

Before you visit campus for reporting or photography, review Augusta University’s media policies on campus access.

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Social Media

Want to get the word out on official social media channels?

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Pre-designed, branded templates for PowerPoints, flyers, forms, letterhead and more are available for your use.



Our team coordinates all advertising creative and media placement in order to ensure the biggest bang for your buck. Check out our media buy form. 

Advertising Guidelines Media Buy Form

Brand Guidelines

Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.

Brand Guidelines Brand Usage


Events should be submitted to the university calendar.

Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.

Requests for photo and social media coverage may be made through our office. Please note such promotion is at the sole discretion of C&M.

Calendar Submit an Event

Internal Emails

Have a message that needs to reach a large number of people?

Messages from the president, provost and executive leadership to the university and health system community can be edited and distributed by Communications & Marketing. For help, submit a communications request.

Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department. For contacts in those offices or if you’re sending to external audiences, visit our email and newsletters help page.

Event information and administrative updates are publicized through the university’s calendar and Jagwire, our news and information website.


Communications & Marketing is the official spokesperson for the university and has overall accountability for news published or disseminated on behalf of the university and its affiliated entities.

Jagwire is the official newsroom of the university. The resource commitment needed to maintain and populate a news site is large, and most colleges and units are not equipped with the resources required to produce the quantity of content needed for an independent news site. Therefore, news sites specific to a college or unit are permitted only under the following conditions:

  • A communications specialist is embedded within college or unit
  • Communications needs are frequent (three or more items of original news/information will be posted to the site per week)
  • College or unit has established internal newsletter and/or email blasts for which it is regularly producing content
  • Content created for the news site is unique: not currently duplicated or housed on other portions of the university website

For those units that don’t meet the above criteria, C&M can assist with creating custom news feeds or unique news presentations for your website that will leverage existing web content, primarily from Jagwire and the university calendar. Please consult with a member of our web team for more information.

Jagwire and unit-level news platforms have different audiences and purposes. When evaluating the appropriate placement of news items from your unit, keep in mind the following distinctions:

What’s newsworthy for Jagwire?

Stories that have impact to the entire campus community

  • Police chief talks campus carry.
  • First cohort of BS/MD students enter medical school this fall.
  • Community gathers to remember student at memorial ceremony.

Align with the university’s top-tier priorities

  • Augusta University announces area’s first cyber school.
  • Area’s only children’s hospital ranked No. 1 in nation for quality.
  • New dorms open on Augusta University’s Health Sciences Campus.

Timely or “evergreen”

  • How to stay safe during the total solar eclipse.
  • 8 ways to avoid fireworks injuries this 4th of July.
  • Augusta University expert discusses race relations in wake of Charlottesville riot.

New or unusual

  • 2-year-old hears mother’s voice for the first time after Augusta University physicians perform rare cochlear implant procedure.
  • Augusta already a cyber hub, according to a new study from the Augusta University Cyber Institute.
  • Snoop Dogg visits Augusta University for Masters.

Human interest

  • Augusta University alumnus prepares for Olympic marathon.
  • Mother and daughter celebrate cancer-free diagnosis this Mother’s Day.


Submissions are vetted for newsworthiness, timeliness and impact. The release or publication of news items are at the sole discretion of our team of media professionals.

Media releases are selected that promote top-tier priorities.

Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage.

Request Media Assistance Experts List Media Guide


C&M oversees and updates a photography database. Download, share, and show the world what’s happening on and around campus. Build your content with our easy and free galleries.

Always contact the C&M staff for any questions or concerns about using university photography.

Photography Guidelines

Social Media

If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at

We encourage you to send content to rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.

Social Media Guidelines


A full list of approved university and health system templates can be found on our brand site.

For business cards, printed letterhead, rack cards, brochures and other templates, please work with

For poster presentation templates, contact Augusta University’s technical illustrator at or (706) 667-4457.

C&M must approve all printed materials. Final drafts can be sent to

Flyer Templates PowerPoint Templates Agenda Templates

Provided Resources


Digital Signage

Check out out Electronic Bulletin Board Guidelines and templates.

Jag Mobile

Check out our push notification guidelines.


Check out our public photos domain and reach out to marketing team for photo usage.


Check out our Podcast tips and guidelines.

Printing Services

Copy and Print Services are available to assist with your printing needs.

Trademark Usage

Check out our Trademark & Licensing process.

Submit Requests

After reviewing our guidelines and provided resources, if you still need help, submit a request below:

Communications & Marketing Project Request

If you need Web Services support or have a request for AU Health's Communications and Marketing team, please use the following links:

Web Services Request

AU Health Request