Communications & Marketing helps to develop an institution like no other. We aim to assist the campus community in implementing the following guidelines.
Advertising
Want to promote your college or new program? Our team coordinates all advertising creative and media placement in order to ensure the biggest bang for your buck.
Brand Guidelines
Communicate on behalf of Augusta University with consistent, memorable work that captures the essence of our institution.
Broadcasting
Broadcasting media allows our stories to be told to a wider audience and on a national scale through streaming and televised content.
Events
Ensure people know about your event and important date-driven information with our streamlined web calendar.
Media (External)
Before you visit campus for reporting or photography, review Augusta University’s media policies on campus access.
Photography
C&M oversees and updates a photography database. Download, share, and show the world what’s happening on and around campus.
Templates
Pre-designed, branded templates for PowerPoints, flyers, forms, letterhead and more are available for your use.
Video
We work together with you, the content expert, using our video expertise to create an effective and quality video that will meet your needs.
Our team coordinates all advertising creative and media placement in order to ensure the biggest bang for your buck. Check out our media buy form.
Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.
For brand guidelines, contact Communications & Marketing team.
Broadcasting media allows our stories to be told to a wider audience and on a national scale through streaming and televised content. Whether it is graduation or an NCAA championship broadcasting and livestreaming our events provide a platform to highlight what makes Augusta University a place where our stories come to life.
Events should be submitted to the university calendar.
Events in the official university calendar are included in our Jagwire Events Weekly email, which goes out every Monday. Requests for photo and social media coverage of events are approved at the sole discretion of C&M. Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.
Have a message that needs to reach a large number of people?
Messages from the president, provost and executive leadership to thecampus community can be edited and distributed by Communications & Marketing. For help, submit a communications request.
Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department. For contacts in those offices or if you’re sending to external audiences, visit our email and newsletters help page.
Event information and administrative updates are publicized through the university’s calendar, weekly events email and Jagwire, our news and information website.
Communications & Marketing is the official spokesperson for the university and has overall accountability for news published or disseminated on behalf of the university.
Jagwire is the official newsroom of the university and its content is intended to appeal to the entire campus as well as external audiences. Web Services can assist with creating custom news feeds or unique news presentations for your website that will leverage web content from Jagwire and the university calendar.
Colleges and units within Augusta University are encouraged to leverage their own newsletters and social media to share news that is relevant to their audiences only. When evaluating the appropriate placement of news items from your unit, keep in mind the following distinctions:
Submissions are vetted for newsworthiness, timeliness and impact. The release or publication of news items are at the sole discretion of our team of media professionals.
Media releases are selected that promote top-tier priorities.
Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage.
C&M oversees and updates a photography database. Download, share, and show the world what’s happening on and around campus. Build your content with our easy and free galleries.
Always contact the C&M staff for any questions or concerns about using university photography.
A full list of approved university and health system templates can be found on our brand site.
For business cards, printed letterhead, rack cards, brochures and other templates, please work with printing_services@augusta.edu.
For poster presentation templates, contact Augusta University’s technical illustrator at rhpowell@augusta.edu or (706) 667-4457.
C&M must approve all printed materials. Final drafts can be sent to marketing@augusta.edu.
Our mission is to enhance the brand of Augusta University, leverage opportunities to advance our research, and educational missions, and to support our institutional partners’ implementation of their strategic initiatives through all communications and marketing activities.
We work together with you, the content expert, using our video expertise to create an effective and quality video that will meet your needs.
Copy and Print Services are available to assist with your printing needs.
After reviewing our guidelines and provided resources, if you still need help, submit a request below:
Communications & Marketing Project Request
If you need Web Services support or have a request for AU Health's Communications and Marketing team, please use the following links:
Social Media
If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at socialmedia@augusta.edu.
We encourage you to send content to socialmedia@augusta.edu rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.
Social Media Guidelines