Marsha Loda

Associate Professor

Marsha Loda

Associate Professor

Academic Appointment(s)

James M. Hull College of Business


Marsha Loda co-owned an advertising and public relations agency in Memphis, TN for almost 20 years. She grew the public relations department from one staff member to a division with gross income exceeding one million dollars. At the agency, she worked with a variety of national media reporters including Associated Press, Wall Street Journal, Chicago Sun Times, Washington Post, New York Times, Dallas Morning News, Houston Chronicle, Los Angeles Times, ABC Evening News, The Today Show, BET, BBC and Paris Television. Before committing to her doctoral studies full time in 2001, Marsha was marketing director for the largest tourism business in the state of North Carolina. At Harrah's, she directed the advertising, sales, public relations, direct marketing, entertainment and affinity card departments with a combined staff of 42 people and a marketing budget of $28 million. She also served as media spokesperson for the property. Marsha has a masters degree in communications from the University of Memphis, from which she received the Department of Journalism's Distinguished Alumni Award. In 2003, she completed her Ph.D. at Clemson University. She was named Assistant Professor in the Hull College of Business in 2007.

  • (706) 667-4539
  • AH E141


  • Ph.D., Parks, Recreation, and Leisure Studies Clemson University, 2003

  • MA, Journalism University of Memphis The, 1993

  • BA, Journalism University of Memphis The, 1974


  • Google AdWords Certification Google, 2018

Awards & Honors

  • Innovation and Engagement Award Hull College of Business, 2021

  • Innovation and Engagement Award Hull College of Business, 2020

  • Outstanding Teacher of the Year Augusta University, 2018

  • Professor of the Year Beta Gamma Sigma, 2016

  • Outstanding Teacher Award Augusta State University, 2009

Courses Taught Most Recent Academic Year

  • MKTG 3710

    Buyer Behavior
  • MKTG 3750

    Event Planning & Production
  • MKTG 3760

    Social Media Marketing
  • MKTG 3740

    Intro. to Hospitality

Teaching Interests

Her teaching style is experiential, with much student involvement. She blends practical experience and theoretical knowledge in the classroom.


Selected Recent Publications

  • Combining High Tech with Active Learning for the Next Generation Classroom, 2020
  • Engagement and Relevance: Meeting Students Where They Are, 2019
  • Engagement and Relevance: Meeting Students Where They Are, 2019
    Book, Chapter in Scholarly Book-Revised
  • , 2017
  • Don't bet on it: A successful casino in Augusta would be a long shot, 2016

Research Interests

Specific research interests are currently focused on how to better engage and retain students.

Department Service

  • GRU Community Services Committee 2013 - Present

    Role: Committee Member
  • Promotion and Tenure 2013 - Present

    Role: Committee Chair
  • Online Learning Committee 2010 - Present

    Role: Committee Chair
  • Undergraduate Curriculum Committee 2008 - 2013

    Role: Committee Member

College Service

  • BAUR 2022 - Present

    Role: Committee Member
  • Augusta University Faculty Senate 2022 - Present

    Role: Committee Member
  • Faculty Affairs Committee 2015 - 2022

    Role: Committee Member
  • Hull College Faculty Affairs Committee 2019 - 2020

    Role: Committee Chair
  • Faculty Affairs Committee 2018 - 2020

    Role: Committee Chair

University Service

  • Speech Contest - Present

    Role: Other
  • BAUR 2020 - Present

    Role: Committee Member
  • Minority Advising Committee 2007 - Present

    Role: Committee Member
  • Student Affairs Committee 2017 - 2020

    Role: Committee Member
  • Community Services Committee 2013 - 2019

    Role: Committee Member

Professional Service

  • Greater Augusta Arts Council 2020 - Present

    Role: Board of Advisors of a Company
  • Augusta Advertising Federation 2019 - Present

    Role: Board of Directors of a Company
  • Miller Marketing Committee 2013 - Present

    Role: Committee Member
  • Leadership Augusta 2012 - 2016

    Role: Officer, President/Elect/Past
  • Leadership Augusta 2012 - 2013

    Role: Chairperson

Public Service

  • Leadership Augusta - Present

    Role: Other
  • Leadership Augusta 2013 - Present

    Role: Officer, President/Elect/Past
  • Miller Marketing Committee 2012 - Present

    Role: Committee Member
  • State of the Region event for Leadership Augusta 2007 - Present

    Role: Chair
  • Leadership Augusta 2011 - 2013

    Role: Chairperson