Marsha Loda
Associate Professor
Academic Appointment(s)
James M. Hull College of Business
Bio
Marsha Loda co-owned an advertising and public relations agency in Memphis, TN for almost 20 years. She grew the public relations department from one staff member to a division with gross income exceeding one million dollars. At the agency, she worked with a variety of national media reporters including Associated Press, Wall Street Journal, Chicago Sun Times, Washington Post, New York Times, Dallas Morning News, Houston Chronicle, Los Angeles Times, ABC Evening News, The Today Show, BET, BBC and Paris Television. Before committing to her doctoral studies full time in 2001, Marsha was marketing director for the largest tourism business in the state of North Carolina. At Harrah's, she directed the advertising, sales, public relations, direct marketing, entertainment and affinity card departments with a combined staff of 42 people and a marketing budget of $28 million. She also served as media spokesperson for the property. Marsha has a masters degree in communications from the University of Memphis, from which she received the Department of Journalism's Distinguished Alumni Award. In 2003, she completed her Ph.D. at Clemson University. She was named Assistant Professor in the Hull College of Business in 2007.
Education
-
Ph.D., Parks, Recreation, and Leisure Studies
Clemson University, 2003
-
MA, Journalism
University of Memphis The, 1993
-
BA, Journalism
University of Memphis The, 1974
Certifications
Awards & Honors
-
Innovation and Engagement Award
Hull College of Business, 2021
-
Innovation and Engagement Award
Hull College of Business, 2020
-
Outstanding Teacher of the Year
Augusta University, 2018
-
Professor of the Year
Beta Gamma Sigma, 2016
-
Outstanding Teacher Award
Augusta State University, 2009
Courses Taught Most Recent Academic Year
-
MKTG 3710
Buyer Behavior
-
MKTG 3740
Intro. to Hospitality
-
MKTG 3760
Social Media Marketing
-
MKTG 3750
Event Planning & Production
Teaching Interests
Her teaching style is experiential, with much student involvement. She blends practical experience and theoretical knowledge in the classroom.
Scholarship
Selected Recent Publications
- Combining High Tech with Active Learning for the Next Generation Classroom, 2020
Abstract
- Engagement and Relevance: Meeting Students Where They Are, 2019
Book, Chapter in Scholarly Book-Revised
- , 2017
- Don't bet on it: A successful casino in Augusta would be a long shot, 2016
Newspaper
- Competition warps local brewing scene, 2016
Newspaper
Research Interests
Specific research interests are currently focused on message credibility, in mass media public relations and on the Internet. Leisure and tourism are her industry focus.
Department Service
-
GRU Community Services Committee
2013 - Present
Role: Committee Member
-
Promotion and Tenure
2013 - Present
Role: Committee Chair
-
Online Learning Committee
2010 - Present
Role: Committee Chair
-
Undergraduate Curriculum Committee
2008 - 2013
Role: Committee Member
College Service
-
BAUR
2022 - Present
Role: Committee Member
-
Augusta University Faculty Senate
2022 - Present
Role: Committee Member
-
Faculty Affairs Committee
2015 - Present
Role: Committee Member
-
Hull College Faculty Affairs Committee
2019 - 2020
Role: Committee Chair
-
Faculty Affairs Committee
2018 - 2020
Role: Committee Chair
University Service
-
Speech Contest
- Present
Role: Other
-
BAUR
2020 - Present
Role: Committee Member
-
Minority Advising Committee
2007 - Present
Role: Committee Member
-
Student Affairs Committee
2017 - 2020
Role: Committee Member
-
Community Services Committee
2013 - 2019
Role: Committee Member
Professional Service
-
Greater Augusta Arts Council
2020 - Present
Role: Board of Advisors of a Company
-
Augusta Advertising Federation
2019 - Present
Role: Board of Directors of a Company
-
Miller Marketing Committee
2013 - Present
Role: Committee Member
-
Leadership Augusta
2012 - 2016
Role: Officer, President/Elect/Past
-
Leadership Augusta
2012 - 2013
Role: Chairperson
Public Service
-
Leadership Augusta
- Present
Role: Other
-
Leadership Augusta
2013 - Present
Role: Officer, President/Elect/Past
-
Miller Marketing Committee
2012 - Present
Role: Committee Member
-
State of the Region event for Leadership Augusta
2007 - Present
Role: Chair
-
Leadership Augusta
2011 - 2013
Role: Chairperson
