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Sasha Heingraj
Assistant Professor
Sasha Heingraj
Assistant Professor
Academic Appointment(s)
James M. Hull College of Business
Department of Hull College of Business
Allgood Hall 141
General
Credentials
Instruction
Scholarship
Education
Ph.D., Business Administration and Management
University of Texas Rio Grande, 2022
MSBA, International Marketing
Malardalens Hogskola, 2011
BBA, Accounting
Khon Kaen University, 2007
Courses Taught Most Recent Academic Year
MKTG 6700
Marketing Management
MKTG 3700
Principles of Marketing
Scholarship
Selected Recent Publications
Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective, 2024
Journal Article, Academic Journal
