Suwakitti Amornpan
Assistant Professor
Suwakitti Amornpan
Assistant Professor
Academic Appointment(s)
James M. Hull College of Business
Department of Hull College of Business
Bio
Dr. Suwakitti Amornpan is an Assistant Professor of Marketing. He loves teaching, conducting research, and traveling. He is a marathoner and triathlete.
- SAMORNPAN@augusta.edu
- Allgood Hall E138
Education
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Ph.D., Business Administration and Ma University of Texas Rio Grande, 2024
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MBA, Marketing/Marketing Management Mahasarakham University, 2012
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BBA, Marketing/Marketing Management Mahasarakham University, 2009
Courses Taught Most Recent Academic Year
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MKTG 4750
Marketing Planning & Strategy
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MKTG 3700
Principles of Marketing
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MKTG 3760
Social Media Marketing
Teaching Interests
Consumer Behavior, Principles of Marketing, Social Media Marketing, Marketing Planning and Strategy.
Scholarship
Selected Recent Publications
- Consumer personas for CPAP purchasing in older adults with obstructive sleep apnea: a hospital database study, 2025
Journal Article, Academic Journal - Psychophysiological impacts of multisensory imagery: insights from EEG and animal model, 2025
Journal Article, Academic Journal
Research Interests
Consumer Behavior, Transformative Consumer Research, Luxury Consumption and Consumer Well-being, Consumer Psychology, Human-AI Interaction.
Google Scholar: https://scholar.google.com/citations?user=OSJC8tgAAAAJ&hl=en&oi=ao
ORCID: https://orcid.org/0009-0008-8307-3112
Department Service
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Marketing Department 2025
Role: Other
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Marketing Department Program Review 2025
Role: Attendee, Meeting
College Service
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Hull College of Business: Faculty Assembly Meetings 2025 - 2025
Role: Attendee, Meeting
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Assistant of Management candidates 2025 - 2025
Role: Attendee, Meeting
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Hull Declaration event 2025 2025 - 2025
Role: Attendee, Meeting
Professional Service
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AMA Marketing and Public Policy Conference 2026 2025 - 2026
Role: Reviewer, Conference Paper
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Association of Marketing Theory and Practice Conference 2026 2025 - 2025
Role: Reviewer, Conference Paper
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Society for Marketing Advances conference 2025 2025 - 2025
Role: Attendee, Meeting
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Society for Marketing Advances conference 2025 2025 - 2025
Role: Reviewer, Conference Paper
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American Marketing Association Winter Academic Conference 2026 2025 - 2025
Role: Reviewer, Conference Paper