Ph.D., Business Administration and Management, General
University of Mississippi, 2014
MBA, Business Administration and Management, General
University of Mississippi, 2009
BS, Botany/Plant Biology
University of Delhi, 1993
Certifications
Analytics
2021
Google Ads Search
2021
Awards & Honors
Nomination, Louis K. Bell research award
Augusta University, 2021
"Favorite Professor"
Augusta University, 2019
Courses Taught Most Recent Academic Year
MKTG 3770
Intro to Digital Mktg.
MKTG 6700
Marketing Management
MKTG 4740
Marketing Research
Scholarship
Selected Recent Publications
Who Pulls the Strings: Firm Strategy or Firm Environment in Controlling Firm Risk?, 2021 Journal Article, Academic Journal
Improving the Value of the Retailer Brand Through Social Media Equity, 2020 Journal Article, Academic Journal
Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk., 2019 Journal Article, Academic Journal
Leveraging Social Media-Based Determinants to Build Customer-Based Brand Equity of a Retailer., 2018 Journal Article, Academic Journal
Quantifying the Long-Term Effects of Social Media., 2018 Journal Article, Academic Journal
College Service
Serve as a Program Coordinator for BBA with a Concentration in Digital Marketing
2022 - Present
Role: Other
Academic Affairs Committee
2021 - Present
Role: Committee Member
Hull College of Business Faculty Assembly, Secretary
2021 - 2022
Hull Declaration Day
- 2022
Role: Attendee, Meeting
Annual HCB Awards Selection Committee
- 2022
Role: Committee Member
University Service
AU Senate-Faculty Governance and Communication Committee
2019 - Present
Role: Committee Member
University Senate Faculty Representative, Agency of Record
2020 - 2020
AU Senate-Faculty Rights & Responsibilities Committee
2018 - 2020
Role: Committee Member
University Commencement
2019
Role: Attendee, Graduation
Professional Service
Journal of Applied Marketing Theory and Practice
2022 - Present
Role: Editorial Review Board Member
Society for Marketing Advances, Program Committee (Social Media and Marketing Technology)
2019 - Present
Role: Committee Member
Society for Marketing Advances
2019 - Present
Role: Reviewer, Conference Paper
Association of Marketing Theory & Practice
- 2022
Role: Session Chair
The International Review of Retail, Distribution and Consumer Research
2022 - 2022
Role: Reviewer, Journal Article
Public Service
CSRA Regional Science and Engineering Fair, Judge
2022
