To best showcase what Augusta University has to offer, there are three questions to consider before creating or updating web content. 

Who is your audience?

Consider who your audience(s) is/are. (Hint: it's not you!) Tailor your content toward those people and place it on the correct site.

What is the point?

Does your content really fulfill the main purpose or goal of your webpage?

Is it usable?

Is your content helpful to your targeted audience(s) and accessible to all?

Remember, every page is part of a larger whole. Pages not only represent the department, but also the university, the Board of Regents, and the University System of Georgia.

Download Web Content Guidelines Booklet


Who is your audience?

Content placed on Augusta University websites should be placed on the correct site to reach the desired audience.

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Prospective and current students and their families and/or alumni of Augusta University or its legacy institutions

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Patients of AU Health and medical service providers

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Password protected information for current employees and students of Augusta University and/or AU Health


Additional Audience Guidelines

What is the point?

Is it needed?

Why does the information need to be online?

Does it have a purpose?

What goal are you trying to achieve?

Is it helpful?

Does this content work towards achieving your goal or does it distract from it?

Is it usable?

Is it responsive?

Does it look normal on a variety of different devices/screens?

Is it accessible?

Is the content available to all, regardless of any disability they may have?

Is it easy?

If a site is hard to use, people will leave and go elsewhere.

Do's & Don'ts



Understand who the user is, and what they are looking for. Follow their expectations.

Assume the user is necessarily like you.


Make the content clear and concise. Pages should be self-explanatory.

Force the information into a structure that only you understand.


Put the information on the correct site. For example, internal information should reside at myAugusta (the intranet) or not online at all.

Put clinical or patient related content on or internal content on or


Expect users to be impatient and demand instant gratification.

Expect users to read and sift through lots of text to find what they need.


Use simple language and explain necessary terminology.

Use catchphrases and unfamiliar technical terminology (such as unexplained abbreviations).


Make your visitors feel welcome on the site by providing the content they actually need and are looking for.

Place welcome or thank you messages on the site.


Choose the correct existing website for your content and desired audience.

Create an external website labeled/branded as a university entity.


Use the official university calendar for all university-sponsored events.

Add events to a webpage by uploading flyers or using text.




Use the content to make the page stand out.

Use the page layout to make the page stand out.


Keep user requirements minimal.

Make users jump through hoops to accomplish tasks.


Link to the Faculty Directory for faculty bios.

Create individual faculty bio sections or pages.


Choose PDF format when uploading a document.

Don't upload a Microsoft Word or Excel file, unless absolutely necessary. Those using devices without such programs won't be able to open the files.


Make sure all content is accessible, including documents.

  • Follow rules for proper use of headings.
  • Videos must have captions
  • Use alt-text to accurately describe what is in an image
  • Label all table headers–both rows and columns.

Ignore accessibility requirements.

  • Don't use a particular heading style just because it looks better.
  • Don't embed a video without making sure it's properly captioned.
  • Don't forget to use alt-text to describe images for those using screen readers.
  • Don't use tables to assist with page layout. Tables should only include data.


Integrate links into the text and trust the user to know where to click.

Use "click here" to place a link.


Use high quality images and heed copyright laws.

Upload images larger than 1MB or blurry/pixelated images. Large images slow down the loading of a page for mobile users and those with slower download speeds.


Use professional looking images that assist in telling the story of your page.

Use images for the sake of making the site "pretty" or "visually appealing".


Use logos sparingly, such as accreditation logos that may be required; be sure to use alt-text to describe logos.

Use images of words and pictures with words to describe concepts or sections of the page (including flyers).


Make sure content remains fresh and current.

Keep content on the website if it is older than 1 year.


Wait until all necessary content is ready before creating a new page.

Create pages that are blank or "under construction".


Check to make sure content is not already available elsewhere before adding new information.

Duplicate content found elsewhere. Doing so can lead to conflicting information.


Use buttons or text to link to a document, form, or another page.

Use a QR code on the website.