DCM Guidelines

Through its work with various units, DCM helps to develop and assist the campus community in implementing these guidelines.

Brand Guidelines

Communicate on behalf of Augusta University with consistent, memorable work that captures the essence of our institution.

Events

Ensure people know about your event and important date-driven information with our streamlined web calendar.

Mass Emails

Have a message that needs to be sent to the campus community?

Media (External)

Before you visit campus for reporting or photography, review Augusta University’s media policies on campus access.

Jagwire

Have a story that you'd like to see in the university's official news outlet?

Newsletters

Sending a newsletter to your stakeholders? DCM will assist with template development and content review.

Promotional Items

Do you need university-branded, promotional items to giveaway at events?

Social Media

Want to get the word out on official social media channels?

Templates

Pre-designed, branded templates for PowerPoints, flyers, forms, letterhead and more are available for your use.

Web

Partner with our team for development, direction, strategy, and training for your online presence.

News Sites

Units and colleges are permitted to have an official newsroom website under the following criteria.

Brand Guidelines

Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.

Brand Guidelines Brand Usage

University Events

Events should be submitted to the university calendar.

Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.

Requests for photo and social media coverage may be made through our office. Please note such promotion is at the sole discretion of DCM.

Calendar Submit an Event

Mass Emails

Generally, only critical or time sensitive messages will be sent as mass emails to the university community. Event information and administrative updates do not qualify as critical and therefore are publicized through the university’s calendar and news and information website.

Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department.

Messages from the president, provost or executive vice presidents to the university community are drafted, edited and distributed by the Division of Communications & Marketing.

External Media

Submissions are vetted for newsworthiness, timeliness, and impact and release or publication of news items are at the sole discretion of our team of media professionals.

Media releases are selected that promote top-tier priorities.

Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage.

Request Media Assistance Experts List

Jagwire

Submissions are vetted for newsworthiness, timeliness and impact, and publication of news items or features are at the sole discretion of our team of professional internal communicators. Preference is given to stories or events:

Accompanied by compelling photos.

That align with the university’s top-tier priorities, have an emphasis on a mission-specific area, or appeal to an identified priority target audience.

That are timely or “evergreen.”

That have impact across our campuses.

Share a Story

Newsletters

Fees incurred for out-of-house template design, distribution and printing are billed to the respective college or department.

The Division of Communications & Marketing is responsible for template development and content review prior to distribution.

Each college or department is responsible for composition and distribution; there must be one person designated as administrator of the newsletter.

Promotional Items

Our office keeps a small inventory of giveaways in stock for promotional use.

Items must be requested using the link found in our marketing page and are charged back to the respective department or office.

Work with a Licensed Vendor or the Jag Store to order your promotional items.

Licensed Vendors Promotional Products

Social Media

If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at socialmedia@augusta.edu

We encourage you to send content to socialmedia@augusta.edu rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.

Social Media Guidelines

Templates

A full list of approved university and health system templates can be found on our brand site.

For business cards, printed letterhead, rack cards, brochures and other templates, please work with printing_services@augusta.edu.

For poster presentation templates, contact Augusta University’s technical illustrator at rhpowell@augusta.edu or (706) 667-4457.

DCM must approve all printed materials. Final drafts can be sent to marketing@augusta.edu.

Flyer Templates PowerPoint Templates Agenda Templates

Web Services

The university website, augusta.edu, is its largest and most visible publication. As such, content published to the site must meet the following basic quality standards.

Current – Page content and resources must be current. This is particularly important when including lists of events, opportunities, faculty, etc. Publish dates on pages must not exceed six months prior to the current date.

Audience oriented – Every page and section within the website should be composed with key audiences in mind. Wording, images and other resources should be appropriate for the target audiences.

Goal oriented – Content must support documented unit objectives. If it is no longer relevant to these objectives, it should be archived offline or deleted.

Accurate – Page content and resources (links, pdfs, embedded videos, etc.) must provide correct information.

Complete – Pages and resources should be completed before publishing. Partial pages and "under construction" references are not acceptable.

Aligned – Content must support and reflect our mission, vision and values.

Legal – Content must adhere to federal and state laws and regulations. Note that this clearly applies to trademarks and copyrights.

Policy compliant – Content must comply with university and University System of Georgia policies.

Brand compliant – Content must comply with Augusta University Brand Guidelines as determined by the Division of Communications & Marketing.

Note that these are MINIMAL standards. The expectation is that all website content accurately reflects institutional goals and values, and exhibits the highest standards of quality and professionalism. Content that fails to meet acceptable standards is subject to immediate removal.

Web Training Web Content Guidelines

News Sites

The Division of Communications & Marketing is the official spokesperson for the university and has overall accountability for news published or disseminated on behalf of the university and its affiliated entities.

Jagwire is the official newsroom of the university. The resource commitment needed to maintain and populate a news site is large, and most colleges and units are not equipped with the resources required to produce the quantity of content needed for an independent news site. Therefore, news sites specific to a college or unit are permitted only under the following conditions:

  • A communications specialist is embedded within college or unit
  • Communications needs are frequent (three or more item of original news/information will be posted to the site per week)
  • College or unit has established internal newsletter and/or email blasts for which it is regularly producing content
  • Content created for the news site is unique: not currently duplicated or housed on other portions of the university website

For those units that don’t meet the above criteria, DCM can assist with creating custom news feeds or unique news presentations for your website that will leverage existing web content, primarily from Jagwire and the university calendar. Please consult with a member of our web team for more information.

Jagwire and unit-level news platforms have different audiences and purposes. When evaluating the appropriate placement of news items from your unit, keep in mind the following distinctions:

What’s newsworthy for Jagwire?

Stories that have impact to the entire campus community

  • Police chief talks campus carry
  • First cohort of BS/MD students enter medical school this fall
  • Community gathers to remember student at memorial ceremony

Align with the university’s top-tier priorities

  • Augusta University announces area’s first cyber school
  • Area’s only children’s hospital ranked number one in nation for quality
  • New dorms open on Augusta University’s Health Sciences campus

Timely or “evergreen”

  • How to stay safe during the total solar eclipse
  • 8 ways to avoid fireworks injuries this 4th of July
  • Augusta University expert discusses race relations in wake of Charlottesville riot

New or unusual

  • 2-year-old hears mother’s voice for the first time after Augusta University physicians perform rare cochlear implant procedure.
  • Augusta already a cyber hub, according to a new study from the Augusta University Cyber Institute.
  • Snoop Dogg visits Augusta University for Master’s.

Human interest

  • Augusta University alumnus prepares for Olympic marathon
  • Mother and daughter celebrate cancer-free diagnosis this Mother’s Day

What’s newsworthy for departmental news sites, newsletters and blogs?

Stories that have impact to your college or unit

  • Smith named to local board of directors
  • Academic program reaccredited
  • Student recognized at local event

Events happening within your college or unit

  • Bake sale to benefit volunteer program
  • Local employers come out for Accounting Night

Important dates and training

  • State of the College slated Sept. 1
  • Open enrollment starts this week

University content shared from Jagwire

  • President announces new school of computer & cyber sciences
  • College of Math & Science to move downtown

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