The DCM Business Intelligence Team provides the University and Health System with robust information, analyses and insight to help achieve the objectives of the University and Health System's strategic plans through marketing and communications activities.


Yearly Planning Exercise

Our annual Strategic Communications and Marketing Exercise outlines communications and marketing highlights from the previous year and lays out plans for the future fiscal year. Communications and marketing plans are completed with input from the unit’s work-group composed of unit leadership and DCM. Every member is a brand champion, so varied perspectives and voices are involved in developing the overarching plans. All efforts outlined align with the Beyond Boundaries Strategic Plan and division goals.