The DCM Business Intelligence Team provides the University and Health System with robust information, analyses and insight to help achieve the objectives of the University and Health System's strategic plans through marketing and communications activities.
The earned media reports shows the total mentions, media performance and top publishers from our news and communications efforts.
The quarterly Brand Personality report takes distinct metrics from NRC Health’s nationally syndicated Market Insights survey to quantify how consumers "feel" about a particular brand. These metrics give the commentary beyond basic awareness and preference. Metrics noted for this report show consumer familiarity with the facility, facility uniqueness, momentum, sensitivity, and overall brand personality.
Our annual Strategic Communications and Marketing Exercise outlines communications and marketing highlights from the previous year and lays out plans for the future fiscal year. Communications and marketing plans are completed with input from the unit’s work-group composed of unit leadership and DCM. Every member is a brand champion, so varied perspectives and voices are involved in developing the overarching plans. All efforts outlined align with the Beyond Boundaries Strategic Plan and division goals.