Music industry courses from Augusta University are ideal for all students who wish to pursue non-performance careers in the music industry.
This program provides the knowledge and skills required for entry-level employment in the music industry, including a foundational understanding of music publishing and licensing, artist management, concert promotion and touring, and music product development and marketing. These courses are intended for majors in any degree program who love music, equipping them with highly employable skills to work in the music industry, regardless of whether they have any background in music performance.
As the music industry attests, people need not be trained musicians to successfully manage the essential promotional, legal, and/or logistical operations that make up the music industry. Students with an interest in music naturally want to be able to make a living doing something they love. Most music-engaged students do not end up as performers. These courses prepare them for a large variety of other satisfying careers within the music industry.
We provide a learning format for both part-time and full-time students and can easily meet the needs of diverse learners through the added flexibility of online delivery.
Introduction to Music Industry
This course presents a broad overview of the music industry, and explains how its various segments operate on a daily basis; the music business system, how music is marketed, promoted, distributed, and heard, who the key players are, importance of copyright, recording agreements, touring and future opportunities, and how did we get here? This course presents the career opportunities that are available within the industry, and the knowledge needed to achieve those goals.
Careers and Job Success in the Music Industry
This course will introduce the wide array of exciting professional careers within the music industry, including paths to: performance, artist management, recording, production, touring, teaching and alternative careers. Learn how much can be earned in these areas and what traits and skills are needed to successfully secure a job.
Artist Management and Concert Touring
This course will present the essential components of a successful tour: finding a manager/team, defining short and long term goals, contracts and deals, alternative streams of income, and who get paid and how much. Also covered will be merchandising and promotion techniques, and the technical side of touring: stage plots, sound and lights, and how to settle up the show when the music is over. This course will provide a detailed overview of the complete touring and music merchandising process.
Music Events and Promotion
This course provides an overview of key music marketing principles, terms, and practices which include merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. This course will look at the opportunities available at both tradition terrestrial marketing opportunities, as well as online opportunities. Students will develop a timeline and a working marketing plan.
Music Publishing and Licensing
This course will present a conceptual understanding of basic licensing terms, opportunities, and strategies for intellectual property within the music industry. Included will be a mix of several real-life examples and hypothetical situations, along with review of actual agreements. Students will learn how to register works with relevant performing rights organizations, understand basic copyright terminology and learn the different licensing rights available to the artist, record label, and publisher.