Communications & Marketing is thrilled to host the third annual Summer Summit on Friday,
Aug. 8.
This year's theme is "StrongerTogether." Join us, live and in person in the Jaguar Student Activities Center to learn new
approaches to strategizing and connecting with those that make our university like
no other.
The packed program will feature innovative, insightful industry-specific sessions,
notable speakers, outstanding case studies and valuable in-person networking.
Don’t miss out on the C&M's second annual Summer Summit: Stronger Together!
Benefits of Attending
The Summer Summit is a valuable investment in you and your respective college or unit.
Through the summit you will have a tremendous opportunity to:
Receive practical training in key concepts and review best practices and trends for
the communications and marketing field .
Gain a deeper understanding of how communications and marketing plays an integral
role at an institution.
Develop practical strategies that will improve and advance your communications and
marketing initiatives.
Discuss the ever-changing landscape of communications and marketing metrics and ROI.
The opportunity to make valuable connections with peers who you can call upon throughout
your career.
Who Should Attend
1. Marketing and communication professionals responsible for the university brand
position
2. Professionals new to the field of communications and marketing
3. Experienced professionals with new communications and marketing responsibilities
4. Experienced communications and marketing professionals who are new to higher education
5. Campus leaders and anyone who wants to better understand communications, marketing
and multimedia fundamentals
This conference is designed for all professionals on campus with any communications
and marketing responsibilities as well as those interested in learning more about
our division.
Learning Objectives
After attending, you will be able to:
Identify creative ideas and innovative techniques that will set you apart while upholding
the university's brand.
Develop a process to align resources to achieve brand awareness and preference across
your institution or within your college or school unit.
Demonstrate effective strategies to champion your department chair, vice president,
dean and other campus leaders.
Prioritize operational effectiveness to better structure your marketing/communication
function.
Analyze data-driven insights to inform institutional brand and communication strategy
and reputation.
