Communications & Marketing is thrilled to host the inaugural Summer Summit on Tuesday, Aug. 2 and Wednesday, Aug. 3.
The Summer Summit is a valuable investment in you and your respective college or unit. Through the summit you will have a tremendous opportunity to:
Tuesday, Aug. 2
Art Berger
Art Berger attended Brown University and graduated in 1986. He attended the University of Southern California's film and music program for graduate work and master's credits from SCAD, and Georgia Southern. He is currently working on his Ph.D. Berger is Multimedia Director for Augusta University marketing. He is a composer, director, vocal performer, and actor, best known for his Emmy award-winning documentary and ESPN television work.
Heather Henley
Heather Henley holds a Bachelor of Fine Arts in Communication Design from Southern Illinois University Carbondale and is pursuing a Master of Public Administration from Augusta University. After a decade working as a journalist and editor, she joined Augusta University as director of news and information, where she leads the communications and media relations team to share the great stories happening here.
Taylor Lamb
Taylor Lamb has been at Augusta University for nearly 10 years. Raised in Atlanta, he graduated from Georgia College in 2012 and received his master of science from Georgia Southern University in 2020. Lamb first served as the Director of Athletic Media Relations at AU before moving to C&M. As the Director of Marketing, he oversees advertising, trademark licensing, brand strategy, graphic design, social media, and photography.
Stacey Eidson
Butler Meeting Room, JSAC
What makes a story great? What makes someone a good storyteller? Storytelling is something we all do naturally, starting at a young age, but there’s a difference between good storytelling and great storytelling. Come learn how to tell the stories of your office in the best way.
Taylor Lamb & Alison Rohdy
Hardy Meeting Room, JSAC
Sometimes choosing a vendor is as simple as asking a friend who they use in their business. Other times you need to go through a formal selection process. This session will share recommended university vendors and how to go about finding the best vendor for all your marketing needs.
Kevin Faigle
Coffeehouse Meeting Room, JSAC
Are you having trouble getting your ideas for the media on the scoreboard? Join Kevin Faigle, media relations specialist, how to give the best pitch to get media attention. This detailed session will show you all the bases to get your ideas sliding into home!
Art Berger, Andrew Everett and Tim Johnson
Williams Ballroom, JSAC
Most emerging media trends are revolving around video content. Come learn from the Communications & Marketing multimedia team on how to collaborate with them to create compelling video content.
Elizabeth Canas
Coffeehouse Meeting Room, JSAC
In the world of social media, is your social media a force for good? Or are you going to turn to the dark side - ruining your chances and infuriating those who cross your path? Join Elizabeth Canas, communications and marketing strategist to learn the universal principles of social media.
Danielle Harris
Hardy Meeting Room, JSAC
Collaborating and compromising can feel difficult when you're the one of the only communications experts in your office. Learn habits and goal-oriented strategies of how to work with others – even when they don't know how to work with you.
Heather Henley
Butler Meeting Room, JSAC
Are your sure that your communications strategies are inclusive? Equally important to understanding what language to avoid within anti-racist communications is understanding the narrative that we want to create. Discover how you can develop a narrative that lives up the university's core value of inclusivity.
Andrew Everett & Tim Johnson
Williams Ballroom, JSAC
Discover the behind the scenes of the short film titled Augusta Gives: Back to the Future. created to support the university’s inaugural giving day, Augusta Gives. The six-minute video won a silver Telly Award in the non-broadcast fundraising category. Find out what it takes to create video content to support a university campaign.
Wednesday, Aug. 3
Brandon Dawson
Brandon Dawson has worked in news for 8 years in almost every capacity. He started as temp filming football for WJBF. Once he realized he enjoyed it, he worked part time as a production tech, then an editor, to a photographer, to now becoming WJBF's first digital reporter. He spends his days doing stories for TV and the web. His work ranges from very local, positive stories for television, to doing web articles about things happening locally. His goal is the be the voice for the community.
Richard Rogers
Richard Rogers is the anchor for News 12 First at 5, News 12 at 6 O'Clock, & 11 o'clock. He's been a member of the News 12 Team since October 1993 and has been in TV news since 1981. Richard has won a number of awards over the years. He earned a Silver Circle Lifetime Achievement award by the National Academy Of Television Arts & Sciences Southeast Chapter in 2017.
Charmain Zimmerman Brackett
Charmain Zimmerman Brackett is a lifelong resident of Augusta. A graduate of Augusta University with a Bachelor of Arts in English, she has been a journalist for more than 30 years, writing for publications including The Augusta Chronicle, Augusta Magazine, Fort Gordon's Signal newspaper and Columbia County Magazine.
Sergio Gallardo
Coffeehouse Meeting Room, JSAC
Whether you’re creating videos for social media or designing invitations for an upcoming event, the application of graphic design is vast and versatile. Attend to get a better understanding and applying on the basic principles of graphic design.
Paige Fowler
Butler Meeting Room, JSAC
When your unit has a new project — whether it’s a large event or the launch of a high-impact program — the communications and marketing needs can feel overwhelming. Find out how to use the university's most efficient and effective communication tools.
Lacey Oellerich
Hardy Meeting Room, JSAC
Are you falling victim to a data avalanche? Or do you feel completely lost when looking at an analytics report? Come learn more about data literacy, where to find the best data, and how you can begin making better data-driven decisions.
David Bash
Hardy Meeting Room, JSAC
Podcasts provide an escape, a touchpoint with the world outside, and a sense of community—and not just for the listeners. Join David Bash, co-host and co-creator of DropTheDis, to learn how you can use podcasting as another marketing tool in your toolbox.
Milledge Austin
Coffeehouse Meeting Room, JSAC
What if we told you that one big idea can supply the topics of all your communications and marketing content for the next few months and that you don’t need to stress every time you need content created? This session will show you step-by-step tactics to make sure your ideas can soar.
Rachel Robbins
Butler Meeting Room, JSAC
How confident are you that your emails are hitting –and reaching – their mark? What is the least effective subject line? When is the best time to send an email? How do you measure a campaign's success when it doesn't ask for dollars? This practical how-to session will give an efficient and easy-to-remember run down of industry best practices for email campaign creation. It will cover everything from design layout, engaging content, text formatting, calls-to-action and more, while also teaching how to best measure how well a campaign engaged with its audience.
Michael Holahan
Williams Ballroom, JSAC
We all enjoy taking photos of the things we love, but what happens when issues such as poor lighting, contrast issues, or dull colors ruin the moments we want to cherish? Or what can you do when there's a photo-op, but you don't have access to the best equipment? Join award-winning photographer Michael Holahan. as he shows practical ways to capture the best photos in this engaging workshop.
This program is tentative and subject to change.
