Cancer Community Awareness Research Education


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Lamar BuildingThe Georgia Cancer Center's c-CARE initiative is designed to improve cancer outcomes in minority and medically-underserved populations. c-CARE uses a sustainable and collaborative community­‐based approach for implementation in churches, clinics, and recreational centers. Community Healthcare Workers will deliver a series of educational modules. Each module will focus on cancers that are either preventable or have the potential to be detected early enough to change outcomes (e.g lung, breast, colon). Each module uses trusted community-based trainers who are indigenous to the sites to:

  • Educate about cancer screening and prevention behaviors
  • Inform about community resources
  • Navigate to proper screenings and care
  • Implement policy changes
  • Investigators measure the participants knowledge, attitudes, and beliefs pre- ­and post-intervention.

Press Release

OFFICIAL PRESS RELEASE

Georgia Cancer Center Launches c-CARE Initiative to Reduce the Burden of Preventable Cancers in Low Access Populations throughout Georgia

(AUGUSTA, GA) -- The Georgia Cancer Center today announced c-CARE (cancer-Community Awareness Access Research and Education), an initiative seeking to reduce the burden of cancer among minority and underserved populations throughout Georgia.

Within the initiative, c-CARE modules will be created to concentrate on one or more cancers that are either preventable or may be detected early enough to improve outcomes. Each module will use trained community health workers to deliver evidence-based, culturally appropriate cancer education. Short-term, c-CARE is designed to increase compliance with prevention and early detection recommendations and ensure access to needed services. The long-term goal is to reduce new cases and deaths from largely preventable cancers.

“Tremendous progress has been made in cancer prevention, early detection and treatment over the past few decades,” said Dr. Samir Khleif, Director of the Georgia Cancer Center and leader of the c-CARE initiative. “Unfortunately, the benefits of these advances are not being experienced equally throughout our population. By working collaboratively with churches, clinics, schools and other trusted institutions to build cancer awareness, improve knowledge and expand access, c-CARE will help eliminate cancer disparities in the communities we serve.”  >> Read more.