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Apr 29, 2024
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2023-2024 Augusta University Catalog
Bachelor of Business Administration with a concentration in Digital Marketing
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 Return to: Degrees and Majors
Program Overview
The Bachelor of Business Administration with a concentration in Digital Marketing provides a marketing foundation with a focus in digital marketing. This concentration emphasizes the application of digital marketing methods and technologies in the marketing field necessary to operate a business or hold leadership positions in business organizations.
https://www.augusta.edu/hull/programs.php
Program Contact
Program Accreditation
The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Admissions Information
For more information on admissions requirements, please visit the Office of Admissions website.
Progression & Graduation Requirements
- A grade of C or better required in all Area F, Business Core, and Concentration courses.
Program Information
| Program Length: 4 Years |
| CIP Code: 52.0101 |
| Program Code: 1BBAGB-BUAM |
| Major Code: BUAM |
| Concentration Code: DIGM |
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Core Area A-E: 42 Hours
For more information on Core Curriculum Areas A-E, see Core Requirements .
Area F: 18 Hours
A grade of C or better required in all courses listed below.
Required Lower Division Course: 3 Hours
May be used in the Core Curriculum. Grade of C or better is required in this course.
Business Core: 36 Hours
A grade of C or better is required in the courses listed below.
Concentration: 18 Hours
A grade of C or better required in all courses listed below.
Wellness Graduation Requirement: 4 Hours
Students who transfer to Augusta University with less than 60 credit hours must complete the Wellness Requirement.
Total Hours for the Degree: 124 Hours
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