Manisha Mathur

Assistant Professor

Manisha Mathur

Assistant Professor

Academic Appointment(s)

James M. Hull College of Business

Education

  • Ph.D., Business Administration and Ma University of Mississippi, 2014

  • MBA, Business Administration and Ma University of Mississippi, 2009

Awards & Honors

  • Best Paper in a Research Track Association of Marketing Theory and Practice, 2017

  • Thomas Ponzurick Top Paper in Conference Award Association of Marketing Theory and Practice, 2017

Courses Taught Most Recent Academic Year

  • MKTG 6700

    Marketing Management
  • MKTG 4740

    Marketing Research

Scholarship

Selected Recent Publications

  • The Power of Customer Advocacy: Reducing Marketing Myopia in the Realm of Social Media, 2016
    Conference Proceeding

Department Service

  • 2017 - 2017

    Role: Student Placement

College Service

  • Selection Committee for Hull College Faculty Member of the Year Award 2016 - Present

    Role: Committee Member

University Service

  • Augusta University Senate Committee 2017 - Present

    Role: Committee Member

Professional Service

  • American Marketing Association 2015 - Present

    Role: Reviewer
  • Society for Marketing Advances 2013 - Present

    Role: Reviewer
  • Society for Marketing Advances 2013 - Present

    Role: Session Chair
  • Academy of Marketing Science 2012 - Present

    Role: Reviewer
  • Academy of Marketing Science 2011 - Present

    Role: Reviewer

Public Service

  • 2016 - 2016