Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.
Events should be submitted to the university calendar.
Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.
Requests for photo and social media coverage may be made through our office. Please note such promotion is at the sole discretion of C&M.
Have a message that needs to reach a large number of people?
Messages from the president, provost and executive leadership to the university and health system community can be edited and distributed by the Communications & Marketing. For help, submit a communications request.
Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department. For contacts in those offices or if you’re sending to external audiences, visit our email and newsletters help page.
Event information and administrative updates are publicized through the university’s calendar and Jagwire, our news and information website.
Submissions are vetted for newsworthiness, timeliness, and impact and release or publication of news items are at the sole discretion of our team of media professionals.
Media releases are selected that promote top-tier priorities.
Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage.
A full list of approved university and health system templates can be found on our brand site.
For business cards, printed letterhead, rack cards, brochures and other templates, please work with printing_services@augusta.edu.
For poster presentation templates, contact Augusta University’s technical illustrator at rhpowell@augusta.edu or (706) 667-4457.
C&M must approve all printed materials. Final drafts can be sent to marketing@augusta.edu.
The university website, augusta.edu, is its largest and most visible publication. As such, content published to the site must meet the following basic quality standards.
Current – Page content and resources must be current. This is particularly important when including lists of events, opportunities, faculty, etc. Publish dates on pages must not exceed six months prior to the current date.
Audience oriented – Every page and section within the website should be composed with key audiences in mind. Wording, images and other resources should be appropriate for the target audiences.
Goal oriented – Content must support documented unit objectives. If it is no longer relevant to these objectives, it should be archived offline or deleted.
Accurate – Page content and resources (links, pdfs, embedded videos, etc.) must provide correct information.
Complete – Pages and resources should be completed before publishing. Partial pages and "under construction" references are not acceptable.
Aligned – Content must support and reflect our mission, vision and values.
Legal – Content must adhere to federal and state laws and regulations. Note that this clearly applies to trademarks and copyrights.
Policy compliant – Content must comply with university and University System of Georgia policies.
Brand compliant – Content must comply with Augusta University Brand Guidelines as determined by the Communications & Marketing.
Note that these are MINIMAL standards. The expectation is that all website content accurately reflects institutional goals and values, and exhibits the highest standards of quality and professionalism. Content that fails to meet acceptable standards is subject to immediate removal.
The Communications & Marketing is the official spokesperson for the university and has overall accountability for news published or disseminated on behalf of the university and its affiliated entities.
Jagwire is the official newsroom of the university. The resource commitment needed to maintain and populate a news site is large, and most colleges and units are not equipped with the resources required to produce the quantity of content needed for an independent news site. Therefore, news sites specific to a college or unit are permitted only under the following conditions:
For those units that don’t meet the above criteria, C&M can assist with creating custom news feeds or unique news presentations for your website that will leverage existing web content, primarily from Jagwire and the university calendar. Please consult with a member of our web team for more information.
Jagwire and unit-level news platforms have different audiences and purposes. When evaluating the appropriate placement of news items from your unit, keep in mind the following distinctions:
Stories that have impact to the entire campus community
Align with the university’s top-tier priorities
Timely or “evergreen”
New or unusual
Human interest
Stories that have impact to your college or unit
Events happening within your college or unit
Important dates and training
University content shared from Jagwire
Social Media
If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at socialmedia@augusta.edu
We encourage you to send content to socialmedia@augusta.edu rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.
Social Media Guidelines