DCM Guidelines


Brand Guidelines

Our Brand Guidelines delineate the aspects of our communications and marketing standards, as well as how we desire to use everything from typefaces, photography and videography, editorial guidelines, and web and e-communications.

Download Brand Guidelines

  Events

Events should be submitted to the university calendar.

  • Preferential placement will be given to events with compelling photos and those that have broad impact across our campuses.
  • Requests for photo and social media coverage may be made through our office. Please note such promotion is at the sole discretion of DCM.

Submit an event to the Augusta University calendar

  Mass Emails

Generally, only critical or time sensitive messages will be sent as mass emails to the university community. Event information and administrative updates do not qualify as critical and therefore are publicized through the university’s calendar and news and information website.

  • Messages intended for faculty, staff or students within a college or department may be sent at the dean or administrator’s discretion and are drafted and distributed through their respective college or department.
  • Messages from the president, provost or executive vice presidents to the university community are drafted, edited and distributed by the Division of Communications & Marketing.
  Media (external)

Submissions are vetted for newsworthiness, timeliness, and impact and release or publication of news items are at the sole discretion of our team of media professionals.

  • Media releases are selected that promote top-tier priorities.
  • Media and expert advisories, direct pitches, bylined articles and links to internal news briefs are preferred methods of securing media coverage.
  Jagwire

Submissions are vetted for newsworthiness, timeliness and impact, and publication of news items or features are at the sole discretion of our team of professional internal communicators. Preference is given to stories or events:

  • Accompanied by compelling photos.
  • That align with the university’s top-tier priorities, have an emphasis on a mission-specific area, or appeal to an identified priority target audience.
  • That are timely or “evergreen.”
  • That have impact across our campuses.
  Newsletters

Fees incurred for out-of-house template design, distribution and printing are billed to the respective college or department.

  • The Division of Communications & Marketing is responsible for template development and content review prior to distribution.
  • Each college or department is responsible for composition and distribution; there must be one person designated as administrator of the newsletter.
Promotional Items

Our office keeps a small inventory of giveaways in stock for promotional use.

  • Items must be requested using the link found in our marketing page and are charged back to the respective department or office.
  Social Media

If you are creating or managing a page that relates in any way to Augusta University or Health System, please contact the marketing team at socialmedia@augusta.edu.

  • We encourage you to send content to socialmedia@augusta.edu rather than creating a new account. This allows the content to have maximum visibility and enhance our organization’s social media presence.
  Templates

A full list of approved university and health system templates can be found on our brand site.

  • For business cards, printed letterhead, rack cards, brochures and other templates, please work with printing_services@augusta.edu.
  • For poster presentation templates, contact Augusta University’s technical illustrator at rhpowell@augusta.edu or (706) 667-4457.
  • DCM must approve all printed materials. Final drafts can be sent to marketing@augusta.edu.
  Web

The university website, augusta.edu, is its largest and most visible publication.
As such, content published to the site must meet the following basic quality standards

  • Current – Page content and resources must be current. This is particularly important when including lists of events, opportunities, faculty, etc. Publish dates on pages must not exceed six months prior to the current date.
  • Audience oriented – Every page and section within the website should be composed with key audiences in mind. Wording, images and other resources should be appropriate for the target audiences.
  • Goal oriented – Content must support documented unit objectives. If it is no longer relevant to these objectives, it should be archived offline or deleted.
  • Accurate – Page content and resources (links, pdfs, embedded videos, etc.) must provide correct information.
  • Complete – Pages and resources should be completed before publishing. Partial pages and "under construction" references are not acceptable.
  • Aligned – Content must support and reflect our mission, vision and values.
  • Legal – Content must adhere to federal and state laws and regulations. Note that this clearly applies to trademarks and copyrights.
  • Policy compliant – Content must comply with university and University System of Georgia policies.
  • Brand compliant – Content must comply with Augusta University Brand Guidelines as determined by the Division of Communications & Marketing.
Note that these are MINIMAL standards. The expectation is that all website content accurately reflects institutional goals and values, and exhibits the highest standards of quality and professionalism. Content that fails to meet acceptable standards is subject to immediate removal.