Social media accounts should have identifiable audiences, share ideas, start conversations and act as valuable additions to our communities. Social media is not just a channel to broadcast or publish.
Apply customer service skills. Social media is a great way for audiences to directly and instantly communicate with our institution. Make it easy for your audience to ask questions, give feedback, and generally have a good experience with our institution and your account. Be authentic, transparent, and honest.
If you are interested in contributing to the online presence of our university, schedule a social media consultation to begin.
Look within. Why do you want to create a new social media account? Is your goal to build a presence, start conversations and sustain a community? Are you trying to promote an initiative or communicate information?
If you answered 'yes' to both questions: Download the Augusta University Social Media Guidelines, download the Augusta University Social Media worksheet and contact the DCM marketing coordinator at firstname.lastname@example.org for a consultation regarding the account you wish to start.
If you answered 'yes' to only the second question: Submit a social media work request to have your content included in our social media or send your content to the DCM Marketing Strategist below.
While our community grows on campus, across the nation and online, we want to make sure that our social media users are knowledgeable about their rights and their boundaries.
Any social media accounts representing an office, department or official program at Augusta University cannot be created without the guidance of DCM. Please send an account request to email@example.com. An account representing a student organization must be registered with the Office of Student Life and Engagement.
The use of all logos or marks must adhere to Augusta University Brand Guidelines.