Social media allows individuals create and participate in online communities. These communities grant opportunities for individuals to share information, ideas, personal messages, and other content like photos and videos.
As an institution, Augusta University understands that social media plays a large role in the lives of our students, alumni, faculty and staff. Our institutional values encourage members of the Augusta University family to interact with one another across platforms. We recognize that social media platforms are easy-access, low-cost, large-audience communication tools, and we as a university should use them to enrich our environment and further discovery.
Fun, witty, youthful, enthusiastic, authentic.
In five words, it's who we are.
We are achievement-oriented but we're not braggy. We are friendly and open-minded. We are smart but not arrogant. We have a sense of humor but it's not slapstick humor. We communicate our messages with a positive attitude. We are genuine, honest and transparent with the information we share. We love learning about our community, their opinions, and experiences, so we ask questions and aren't afraid of feedback. We are unique. Social media audiences vary from account to account. We vary our voice and tone to each audience with our values in mind.
The Division of Communications and Marketing manages accounts affiliated with Augusta University, Augusta University Health and the Childrens Hospital of Georgia.
See reports of social media analytics associated with the health system and university on PAWS.