Your Health Today
Avg time on page 2:28 minutes (FY19 Avg: 2:26)
TOP STORY
Being a daughter and a caregiver for a mom diagnosed with cancer
The kick-off for a new semester is always an exciting time at Augusta University. Leading up to the first day of class, we published 10 articles on Jagwire, garnered media attention and blog content for Move-In Day, and focused social media posts on connecting current students with transfer and incoming freshmen.
Main Jagwire Story Statistics
Article Reach
2,807
Average Time on Page
2:45
Impressions
3,899
Engagements
279
First Day of School Jagwire Package
Articles in package
10
pageviews
9,167
Average time on page
2:59
Jagwire Averages for past fiscal year
Pageviews
695,028
Average Time on Page
2:21
Pages per session
1.57
New Users
227,941
Higher Ed Industry standards Pages per session: 2.42
News Release for Move-In day
open rate
29.8%
click rate
1.37%
Earned Media
earned media mentions
7
aggregate readership
35,835
Social Media
"Welcome #JagNation '23" post on Facebook had 36,282 impressions with an 11.9% engagement rate.
In the beginning of July, we announced that Katrina Keefer had been named the new CEO of Augusta University Health. Following her arrival, we pushed out a lengthy feature on Keefer so the institution could get to know our new CEO. We also wrote an article on Keefer being a featured guest at a chamber town hall event. These stories generated over 4,500 pageviews with an average time on page of 4:05.
Externally, we sent out a news release regarding the announcement of AU Health’s new CEO which received an open rate of 40% and a click rate of 38.1%. This also generated 36 media mentions with an aggregate readership of over 1,500,000. Our social media post also generated 2,732 impressions and 304 engagements
For the second year in a row, the Children’s Hospital of Georgia hosted the Brave the Shave event on Aug. 29. Brave the Shave is an awareness event designed to raise money to support Children’s Hospital of Georgia and also to bring awareness to Pediatric Cancer Awareness month that starts September 1. Two articles were published for Brave the Shave with total pageviews of over 1,500 and an average time on page of 2:18.
Externally, we sent out a media advisory for the event that resulted in an open rate of 26% and a click rate of 1%. We also received 11 earned media mentions with an aggregate readership of over 134,000. Social media posts generated 5,821 impressions and 41,527 reach.
IGIVE kicked off this year on Aug. 8. Two articles were published in Jagwire with over 1,200 pageviews and an average time on page of 2:16. The IGIVE events were promoted on social as well as our internal newsletters, The Weekly Checkup and Jagwire Weekly.
Externally we pushed out two news releases with an average open rate of 27% and an average click rate of 7%. Social media posts generated 6,366 reach. We also created an IGIVE promo video that we uploaded to YouTube that has received 132 views with an average view retention of 26 seconds with the actual video being 31 seconds. As of September 30, we are at 28% participation with 2,315 employees contributing compared to 24% (2,070) last year.
GOAL ONE
180
Jagwire Articles, Briefs, & Features
Resulted In
191k+
Pageviews
70
Media Releases
Resulted In
2,690
Total Media Mentions
including
135
Top-Tier Mentions
Media Mentions in Key Areas
322
Cybersecurity, Technology & Innovation
TOP STORY: ATV Startups Have Raised $893M | Georgia Tech Awarded $1B for Research
Top story based on readership.
AUGUSTA UNIVERSITY
3.6M Impressions • 65,642 Engagements • 22,671 Followers
TOP POSTS
AUGUSTA UNIVERSITY HEALTH
921k Impressions • 32,301 Engagements • 7,943 Followers
TOP POSTS
ALUMNI
125.3k Impressions • 8,975 Engagements • 2,145 Followers
TOP POSTS
CHILDREN’S HOSPITAL OF GEORGIA
2.9M Impressions • 151,834 Engagements • 10,859 Followers
TOP POSTS
The Weekly Checkup
41% | 4%
Average Open | Click Rate
Jagwire Weekly
38% | 3%
Average Open | Click Rate
2019 Healthcare Averages
21.09% | 2.25%
Average Open | Click Rate
2019 Education Averages
21.80% | 2.48%
Average Open | Click Rate
TOP STORY
Being a daughter and a caregiver for a mom diagnosed with cancer
TOP STORY
Identifying the three P’s: Poison oak, poison ivy and poison sumac
TOP STORY
Justin: Pushing the boundaries
GOAL TWO
Health System
25,264,340
Traditional Paid Media Impressions
1,666
Online Appointment Requests
Online appointment requests trended above average each month during Q1.
Health System
5M+ | 40k+
Impressions | Ad Clicks
2,000+
Calls & Appointment Requests
Health System
17,000+
Online Physician Searches
2,150
Leads
University
6,511,591
Paid Media Impressions
1,320
Apply Clicks
GOAL THREE
A six month implementation and site migration from PAWS to my.augusta.edu was completed entirely in house.
3.3M
Augusta.edu Siteviews
673k
AugustaHealth.org Siteviews
78k
my.augusta.edu Siteviews
240,599
Site Searches
GOAL FOUR
Published and distributed FY20 Strategic Communications and Marketing Exercise
60
Users Completed Web Training
738
Resolved External Requests