PhD. (2003), Clemson University
Allgood Hall Room E141
Marsha Loda co-owned an advertising and public relations agency in Memphis, TN for almost 20 years. She grew the public relations department from one staff member to a division with gross income exceeding one million dollars. At the agency, she worked with a variety of national media reporters including Associated Press, Wall Street Journal, Chicago Sun Times, Washington Post, New York Times, Dallas Morning News, Houston Chronicle, Los Angeles Times, ABC Evening News, The Today Show, BET, BBC and Paris Television. Before committing to her doctoral studies full time in 2001, Marsha was marketing director for the largest tourism business in the state of North Carolina. At Harrah's, she directed the advertising, sales, public relations, direct marketing, entertainment and affinity card departments with a combined staff of 42 people and a marketing budget of $28 million. She also served as media spokesperson for the property. Marsha has a masters degree in communications from the University of Memphis, from which she received the Department of Journalism's Distinguished Alumni Award. In 2003, she completed her PhD. at Clemson University. She was named Assistant Professor in the Hull College of Business in 2007.