Marsha Loda

Associate Professor

Marsha Loda

Associate Professor

Academic Appointment(s)

James M. Hull College of Business

Bio

Marsha Loda co-owned an advertising and public relations agency in Memphis, TN for almost 20 years. She grew the public relations department from one staff member to a division with gross income exceeding one million dollars. At the agency, she worked with a variety of national media reporters including Associated Press, Wall Street Journal, Chicago Sun Times, Washington Post, New York Times, Dallas Morning News, Houston Chronicle, Los Angeles Times, ABC Evening News, The Today Show, BET, BBC and Paris Television. Before committing to her doctoral studies full time in 2001, Marsha was marketing director for the largest tourism business in the state of North Carolina. At Harrah's, she directed the advertising, sales, public relations, direct marketing, entertainment and affinity card departments with a combined staff of 42 people and a marketing budget of $28 million. She also served as media spokesperson for the property. Marsha has a masters degree in communications from the University of Memphis, from which she received the Department of Journalism's Distinguished Alumni Award. In 2003, she completed her Ph.D. at Clemson University. She was named Assistant Professor in the Hull College of Business in 2007.

  • (706) 667-4539
  • AH E141

Education

  • Ph.D., Parks, Recreation and Leisure Clemson University, 2003

  • MA, Journalism University of Memphis (The), 1993

  • BA, Journalism University of Memphis (The), 1974

Awards & Honors

  • Professor of the Year Beta Gamma Sigma, 2016

  • Outstanding Teacher Award Augusta State University, 2009

Courses Taught Most Recent Academic Year

  • MKTG 3710

    Buyer Behavior
  • MKTG 3740

    Intro. to Hospitality
  • MKTG 4950

    Selected Topics: Media Planning & Design
  • MKTG 4780

    Advertising & Promo Mgt.
  • MKTG 3750

    Event Planning & Production

Teaching Interests

Her teaching style is experiential, with much student involvement. She blands practical experience and theoretical knowledge in the classroom.

Scholarship

Selected Recent Publications

  • Don't bet on it: A successful casino in Augusta would be a long shot, 2016
    Newspaper
  • Competition warps local brewing scene, 2016
    Newspaper
  • ACA Sign Ups: It's About Time., 2015
    Conference Proceeding
  • Integrating Social Media into the Marketing Curriculum, 2015
    Conference Proceeding
  • Temporal Orientation and Destination Selection, 2014
    Journal Article, Academic Journal

Research Interests

Specific research interests are currently focused on message credibility, in mass media public relations and on the Internet. Leisure and tourism are her industry foucs.

Department Service

  • GRU Community Services Committee 2013 - Present

    Role: Committee Member
  • Promotion and Tenure 2013 - Present

    Role: Committee Chair
  • Online Learning Committee 2010 - Present

    Role: Committee Chair
  • Undergraduate Curriculum Committee 2008 - 2013

    Role: Committee Member

College Service

  • Undergraduate Curriculum Committee 2007 - Present

    Role: Committee Member
  • Phi Beta Lambda 2007 - 2012

    Role: Faculty Advisor

University Service

  • Speech Contest - Present

    Role: Other
  • Huddle Up 2009 - Present

    Role: Faculty Mentor
  • Academic Policies Committee 2009 - Present

    Role: Committee Member
  • Quality Enhancement Project (QEP)_ 2009 - Present

    Role: Committee Member
  • Host visiting ladies golf team 2007 - Present

    Role: Committee Member

Professional Service

  • Miller Marketing Committee 2013 - Present

    Role: Committee Member
  • Leadership Augusta 2012 - 2016

    Role: Officer, President/Elect/Past
  • Leadership Augusta 2012 - 2013

    Role: Chairperson

Public Service

  • Leadership Augusta - Present

    Role: Other
  • Leadership Augusta 2013 - Present

    Role: Officer, President/Elect/Past
  • Miller Marketing Committee 2012 - Present

    Role: Committee Member
  • State of the Region event for Leadership Augusta 2007 - Present

    Role: Chair
  • Leadership Augusta 2011 - 2013

    Role: Chairperson