What is a Co-Producer?
Communication between the Co-Producer and the Producer/Directors is key to a successful production.
If the video is scripted then the Co-Producer facilitates the writing and approval of the script. If the video is interview-based then the Co-Producer is the interviewer (or arranges for one) and provides a list of client-approved questions.
The Co-Producer arranges for on-camera talent/interviewees and coordinates the production and scheduling with the Producer/Directors (based on their availability). It’s important that the talent be familiar with the script or talking points. Even though everyone has good intentions, talent sometimes show up ill-prepared. It’s also important to note that being a good interviewer takes skill. A good interviewer can keep the talent on point and engaged.
The Co-Producer scouts or arranges locations with the Producer/Directors.
The Co-Producer coordinates the scheduling of shooting days and times (keeping the availability of the Producer/Directors in mind) and keeps a close eye on the project timeline through preproduction, production and postproduction.
Footage review/timely approvals
As the Producer/Directors edit the project, they will require the Co-Producer to view interviews online and to pick out sections to be used in the final edit. It can be a bit time-consuming but will expedite the process greatly. The Producer/Directors will put together a rough cut of the video and, upon approval, will complete the final, polished production.